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Entrepreneurship runs through Intisar’s family. “My father had always been my biggest inspiration when it came to owning my own business,” she says. Growing up, she’d watched him manage the Well La-Dee Frickin’ da shirt Besides,I will do this responsibilities of owning Talib’s Clothing and Shoe Store, in Columbus. The Mahdis currently work full-time jobs while running Browndages—Intisar in IT Management, and Rashid in logistics.They’ve divided up their tasks accordingly: Intisar focuses on the customer service aspects of the job, answering emails, while Rashid focuses on fulfilling orders; sometimes enlisting the help of family friends. “We were lucky to have people in our lives help us bring our product to the market,” Intisar says, including Malik Salim, their friend who co-owns True Laundry Detergent. “It was really a group, family effort of everybody believing in us.”

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